Instructions and resources for the Saving Face Saving Grace brand
Welcome to the official brand style guide for Saving Face Saving Grace. Our goal is to give team members, and others promoting SFSG, an easy-to-use platform to access resources related to the brand.
Whether you're looking for specific color codes or need a little guidance on how to (and how not to) use our official logo files, this page is for you to use with your projects.
If you're a member of the SFSG Team, we recommend you bookmark this style guide and refer to it before creating any new documents to ensure you stay in line with the latest brand guidelines and have the most recent logo versions.
If you have questions about this guide or any of the files available, please click here to contact Saving Face Saving Grace.
SFSG generally uses two logo variations, our primary and SFSG initials (which comes in white as well). For most cases, we ask that you use the primary version of the logo.
We have a variety of logo file types available for you to download, all for different situations:
JPG: This is the most common file type and should work for average situations. The logo appears on a white background.
PNG: This is our preferred file type for most cases as it has a transparent background so that you can lay it over other items.
Vector: This logo file, available in Adobe Illustrator (.ai and .eps), is what anyone doing print or heavily involved design work needs.
We ask that when you need a logo for your project, you download it from this style guide instead of copying it from another document. This step ensures you're always using the latest and best version of our logo.
Here are the specific colors and codes to use for your projects. Please stick to these colors as consistently as possible to ensure brand integrity.
Our three primary colors are SFSG Purple, SFSG Light Purple, and SFSG Grey. We then have a coordinating shade of black and white to round out the official color palette.
If you ever need a little help with color selection, please feel free to click here and contact SFSG for guidance.
SFSG Purple be the primary color in most cases. Please use SFSG Light Purple sparingly as we only want it used as an accent, to draw the user's attention toward something different, or as a background.
The above shade of black is primarily for screen reading projects as it's more pleasant to the eye. However, if you need to stick to standard black (#000000) or a rich print black for your project, that is more than acceptable.
The font we use for all text and body copy is Lato and we use Montserrat for the headings. Both typefaces are readily available through Google's Font Library. You'll also find the download through Adobe Fonts and pre-loaded on many online design platforms. (Note: We generally stick to Regular and Bold versions of the typeface.)
If you have any trouble downloading or accessing the fonts through these channels, please click here to contact the SFSG for assistance.
